One of the important issues that need to be emphasized today is quality education. In order to be able to talk about quality education, it is necessary to understand the expectations and perceptions of students and parents who receive education services. Only in this way can expectations be met and the quality of educational services can be improved.
In parallel with the development of the economy and the increase of industrialization, the importance of the service sector is rapidly increasing due to the effects of globalization and the changes caused by the development. Changes in fields such as finance, health, law and education lead to diversification of the types of services in these fields and to increase the number of enterprises providing services.
In parallel with the development in the service sectors, the education sector has also grown. One of the most important issues in this sector is the marketing of educational services. One of the factors to be considered in these activities is to detect the perceived service quality.
Today, educational institutions all over the world and at all levels use the Quality Management System in order to improve the quality of service, and try to establish effective and successful training systems based on the principles of this system. For a quality education management, the managers of the educational institutions have to apply the total quality management approach in order to handle the educational environment together with all aspects. Administrators must determine the expectations and perceptions of students and parents who are customers in the marketing activities of educational services, determine the perceived quality of service and measure the degree of satisfaction it creates.
ISO 9001 Standard in Education Sector
Service quality means providing an excellent service to meet customer expectations. The most important factor that will determine the service quality in the education sector is the expectations of students and parents. Students and parents evaluate quality according to many factors and compare the education service with the service they expect. In short, the condition of providing a quality education service is to meet the demands and expectations of students and parents.
As with other areas of the service sector, the following basic criteria should be taken into account when assessing quality in educational services: reliability, competence, accessibility or accessibility, credibility, strong communication, security and physical assets.
In this respect, it is very important that a training organization applies the ISO 9001 Quality Management System standard and has received the ISO 9001 Quality Certificate or the Training Quality Certificate.
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